Travel shaped by nature and everyday choices
When choosing a travel destination today, one question comes up more often than before: how does this place work in regards to nature, and what does it do to protect it?
In Finland, this question is answered by the Sustainable Travel Finland label (STF), developed by Visit Finland. STF is a development path and earning it means that responsibility is part of everyday operations.
At Sunday Morning Collection, responsibility has been one of our cornerstones from the very beginning.
What is Sustainable Travel Finland (STF)?
Sustainable Travel Finland is a program created by Visit Finland to support tourism companies in developing more responsible operations.
The program is built around three areas:
- ecological sustainability
- socio-cultural sustainability
- economic sustainability
In practice, this includes assessing the current situation, implementing concrete improvements, measuring and documenting sustainability work, completing certifications and audits, and continuing development over time.
Sunday Morning Resort as an STF Pioneer: what does it mean?
Sunday Morning Resort has been awarded the STF label with pioneer status.
This means that responsibility is visible throughout our operations, from energy solutions and construction to activities, partnerships, and everyday decisions.
Our goal is not only to reduce our impact, but to go further, towards carbon-negative operations. The STF label reflects an ongoing commitment to this work.
What does sustainability mean in practice for us?
Sustainability is part of everyday life at Sunday Morning Resort, in both small and larger decisions.
Energy and environment
- Geothermal heating as the main energy source
- Air-source heat pumps supporting energy efficiency
- CO₂-controlled ventilation that adjusts air quality automatically
- Heat recovery systems
- LED lighting throughout the resort
- Solar energy as part of energy production
The resort is also surrounded by six hectares of forest, which acts as a carbon sink and absorbs around 22 tonnes of carbon each year.
Mobility and activities
- The world’s first charging network for electric snowmobiles
- All snowmobiles used in safaris are electric
- Charging points for electric cars
- eFatbikes and emission-free activities
- Shared transport options to reduce individual driving
Materials and everyday choices
- Durable, high-quality textiles designed for long-term use
- Laundry handled on-site, reducing transport emissions
- 100% waste sorting
- Organic waste composted and reused in our own garden
Food and Restaurant Aihki
- Ingredients sourced as locally as possible
- Our own garden and organic fertilizers
- Meals prepared to order, reducing food waste
When food travels a shorter distance, it is reflected in both taste and quality.
People and local community
- Local employees
- Permanent employment
- Fair salaries and working hours
- Flexible working possibilities
We work closely with local partners and choose collaborators who share the same values.
Nature and long-term commitment
- Supporting the protection of Lake Pyhäjärvi and the Pyhän Vedet (Pyhä's waters) initiative
- Actions that support biodiversity
- International initiatives, such as Afstor’s solar energy solutions
Sustainability is an ongoing process
The STF label marks one step along the way.
Our work continues through:
- developing new energy solutions
- reducing the carbon footprint of our services
- working together with partners
- communicating openly about what we do
There is always something that can be improved.
Why does this matter for travellers?
Sustainability can be felt in:
- quieter surroundings
- cleaner air
- locally sourced food
- everyday things that work as they should
And in the sense that the place remains also for those who come after you.
