Stories from the quieter side of Lapland

Sunday Morning Collection welcomes journalists, photographers, content creators and other media professionals to discover Pyhä-Luosto National Park and experience Lapland through its changing seasons.

From our lakeside Sunday Morning Resort and Restaurant Aihki to Parkside Pyhä, and quiet adventures in the surrounding nature, our collection brings accommodation, food and experiences together in one corner of Finnish Lapland.

On this page, you can find information about media visits and collaborations, access our media image bank and discover selected articles and features about Sunday Morning Collection.

Media

What we are looking for

We work with selected journalists, publications, photographers and content creators whose audience, storytelling and values are a natural fit with Sunday Morning Collection.

We particularly value authentic, high-quality storytelling that gives its audience a genuine sense of place: the landscape, people, food, experiences and quiet moments that make Pyhä different.

Sustainability is an important part of how we operate, and we hope this is also reflected naturally in the stories and content created in collaboration with us.

Seasons we want to share
Winter may be the best-known face of Finnish Lapland, but there is much more to the year. For media and creator collaborations, we particularly welcome opportunities to tell stories about:
  • Autumn & Ruska: Golden forests, crisp mornings, hiking, foraging and the return of the northern lights.
  • Late Winter & Spring: Longer days, deep snow, sunshine and some of the finest conditions for enjoying Lapland outdoors.
  • Summer: Midnight sun, quiet trails, clear lakes and a completely different side of Arctic nature.

Collaborations during the busiest holiday periods are considered more selectively and are always subject to availability.

For Journalists & Media

We are happy to assist journalists and professional media visiting Pyhä-Luosto with accommodation, experiences, interviews, photography and background information.

Depending on the publication, assignment, season and scope of coverage, we may offer special media rates or hosted elements for accredited journalists and media representatives.

Our media rates allow us to support more editorial visits throughout the year while keeping collaborations sustainable for both sides.

When contacting us about a media visit, please include:

  • Publication / media outlet
  • Your role and contact information
  • Commission or planned story, if confirmed
  • Intended publication or broadcast
  • Estimated reach / readership
  • Proposed travel dates
  • Number of people travelling
  • What you would particularly like to experience or cover
  • Expected publication timeline
  • Links to relevant previous work

All media stays and services are subject to availability. Complimentary services or media rates are assessed individually and do not guarantee editorial coverage.

Social Media & Creator Collaborations

We collaborate selectively with creators whose content, audience and style are a strong match with Sunday Morning Collection.

Rather than looking only at follower numbers, we consider the overall quality and relevance of the collaboration: audience demographics and location, engagement, storytelling, visual quality and how naturally our destination fits the creator's existing content.

When contacting us, please include

  • Links to your social media channels
  • Current follower numbers
  • Audience demographics, including main countries and age groups
  • Recent reach and engagement statistics
  • Examples of previous travel or hospitality collaborations
  • Proposed dates and number of travellers
What we generally expect

The exact collaboration is agreed individually before each visit. This may include social media stories and posts or Reels published during or after the stay, clear tagging and location information, and selected high-quality photo or video content that Sunday Morning Collection may use in its own marketing.

Planning a Media Visit

Sunday Morning Collection brings several parts of the Pyhä experience together, which makes it possible to build media visits around different themes.

Possible story angles include:

  • Boutique Lapland: A quieter alternative to large Arctic resorts, surrounded by Pyhä-Luosto National Park.
  • Food & Arctic Gastronomy: Restaurant Aihki, northern ingredients and dining experiences inspired by the surrounding landscape.
  • Nature & Adventure: Husky experiences, electric snowmobiling, snowshoeing, skiing, hiking and other ways of exploring Pyhä throughout the seasons.
  • Sauna & Nordic Wellbeing: Finnish sauna culture, lakeside experiences, nature and the slower rhythm of Lapland.
  • Lapland Beyond Winter: Autumn colours, northern lights, late-winter sunshine and the midnight sun.

If you are working on a particular story, let us know what you are looking for. We can help suggest suitable experiences, locations and people to interview.

Media Bank

Looking for images for an article or feature?

Our media bank contains selected high-resolution photographs of Sunday Morning Collection, including Sunday Morning Resort, Restaurant Aihki, Parkside Pyhä and experiences in the surrounding Pyhä-Luosto area.

Images may be used for editorial coverage of Sunday Morning Collection and its services unless otherwise specified.

Please use the appropriate credit or social media tag when publishing:

  • Sunday Morning Collection: @sundaymorning.collection
  • Restaurant Aihki: @restaurantaihki

For commercial use, advertising, third-party campaigns or other uses outside editorial coverage, please contact us before publishing.

Media Enquiries

Planning an article, press trip, production or creator collaboration?

Tell us a little about yourself, your audience or publication, your idea and when you would like to visit.

Please note that all collaborations are considered individually. Sending an enquiry does not guarantee a hosted stay or collaboration, and availability may be limited during our busiest travel periods.

Sunday Morning Collection in the Media

Sunday Morning Resort:

Restaurant Aihki:

Activities:

SUNDAYMORNING.FI
Autumn Arctic boreal forest backdrop with 'Arctic Europe Tourism Cluster' text and Sámi, Norway, Sweden, Finland flag icons

Sunday Morning Collection listed as a premium sustainable travel provider in Lapland, with a focus on carbon-neutral operations and curated travel experiences.

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Featured as a carbon-neutral boutique lakeside resort offering high-quality accommodation, dining, and nature-based activities in Pyhä-Luosto National Park.

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Highlighted as an elegant, year-round destination combining accommodation, dining, and activities in a peaceful fell landscape.

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Featured highlighting traditional Finnish sauna culture on the shores of Lake Pyhäjärvi, on the official Pyhä-Luosto destination platform.